DINKUM GET A SITE REVIEW

Found on Google. Named by AI. Every single morning.

Dinkum is fully managed SEO, AEO and GEO. We plug into your Search Console, your website and your sales, then handle all of it, so customers find you on Google and AI tools recommend you. You approve one change a day, get an alert when something moves, and see what each change brought in.

GoogleBingChatGPTPerplexityGoogle AI answers
Get a free site review What we do

$2,000 a month. Done for you. One site, month to month.

Latest run
DinkumToday 10:01 AM · refresh day

Added a pricing table to the contractors page. PR #241 is waiting for your review.

Review PR #241Why we chose this
Merging. Every competitor had that table and we didn't.You, on PR #241
Did it work?
14 worked5 flat1 worse4 waiting
Pricing table, contractorsRefresh · PR #238✔ +31%
Named by ChatGPT for “best invoicing app”AI answers · PR #235✔ Now cited
Ledgerline vs TallybookNew page · PR #229✔ #18 → #7
Merged two VAT guidesConsolidate · PR #224– Flat
Google clicks, 28 days
4,812
▲38% on the 28 before
Named in AI answers
23 of 40
+9 prompts this month
Visits from AI tools
316
▲61% ChatGPT, Perplexity
Customers from search
94
▲27% by landing page

ExampleYour client dashboard, shown for a made-up client. Every update also lands in your Slack.

Your search team, done before your morning coffee.

You run your business. We do the measuring, the writing, the fixing and the checking, every working day, straight into your site.

  1. 1.Measure

    We read everything. Search Console, Bing, a crawl of every page, the live top ten for your searches, what ChatGPT and Perplexity say about you, and which pages turned into customers.

    9:30 AMThe same way, every day
  2. 2.Rank

    We score every move. Refresh a page stuck on page two, fix a title nobody clicks, write the answer AI tools keep looking for, correct a stale price. Then we pick the one worth the most.

    9:34 AMClicks, confidence, effort
  3. 3.Ship

    We do the work and check it. The site is built, the page is checked on desktop and phone, and a second AI reviews the change. Then it lands for you to approve.

    10:01 AMOne change, you approve
  4. 4.Prove

    We find out if it worked. At day 14 and day 28 we compare the page with before and with the rest of the site. Wins tell us what works for you. Duds tell us what doesn't.

    +14, +28 DAYSClicks, citations, customers

You'll hear from us the moment it matters.

A change to approve. A page that slipped after a Google update. A price on your site that's out of date. ChatGPT starting to recommend you. It all comes to Slack, in plain English, with what we're doing about it.

#search-dinkumDinkum and 3 others
Dinkum Mon 9:02 AMWeekly report

4,812 Google clicks (+38%), named in 23 of 40 AI answers we track, 94 customers from search. Two verdicts came in this week, and both worked.

Clicks
4,812
AI answers
23/40
Customers
94
Dinkum Tue 4:40 PM▲ Heads up

Google's core update started. /invoice-templates dropped from #4 to #9. Nothing on our side changed, so we're watching it for three days before we touch it. A refresh is pencilled in for Friday.

Dinkum Wed 10:03 AM✎ Fact fixed

Your free trial went to 30 days yesterday. Three pages still said 14, and ChatGPT was quoting the old number. Fixed in PR #244, ready for you.

Review PR #244👀 2
Dinkum Thu 10:01 AM✔ Win

ChatGPT and Perplexity now name Ledgerline when people ask for the best invoicing app for contractors. A month ago neither did.

  • ChatGPT✔ Named, 2nd
  • Perplexity✔ Named, cited
  • Google AI answer– Not yet
🎉 4🔥 1

ExampleA week of alerts for a made-up client.

Every change gets a verdict.

Most agencies tell you rankings are up. We show you which change moved which page, whether AI tools started citing you, and whether it brought customers. The ones that didn't work are on the list too.

ChangeKindStatus14 days28 days
Pricing table for the contractors page
A three-plan comparison and two FAQs on /invoicing-for-contractors. PR #241
REFRESH● Waiting for review––
Answer page: best invoicing app for contractors
A plain, sourced answer that AI tools can quote, with FAQ schema. PR #235
AEO✔ Merged
Sep 22
✔ Cited by Perplexity✔ Named by ChatGPT
Fix cut-off page titles
Eleven titles were cut mid-word in Google's results. PR #233
CTR✔ Merged
Sep 18
✔ Worked +19%✔ Worked +24%
Ledgerline vs Tallybook
A comparison page sourced from both pricing pages. PR #229
CREATE✔ Merged
Sep 11
✔ Indexed, #18✔ Worked, #7
Merge two overlapping VAT guides
Both competed for “VAT on invoices”. One now redirects to the other. PR #224
CONSOLIDATE✔ Merged
Sep 4
– No clear change✘ Worse −6%

ExampleEach page is compared with what the rest of the site did over the same days.

Every promise we make, on your scorecard.

Everything you pay for is tracked against the calendar, every day of the month. If we fall behind, you see it as soon as we do.

PromiseThis monthPaceStatus

ExampleOctober, day 24 of 31. The tick on each bar is where we should be by today.

Change a price on Tuesday. Your whole site is right by Wednesday.

We keep a record of your prices, plans and claims, read from your pricing page or straight from your product. When one changes, we find every page still saying the old thing and fix it the next morning. AI tools quote your site, so they should quote the right number.

Facts out of date✎ Fixed in PR #244
The free trial changed from 14 to 30 days

Three pages still had the old number the morning after.

  • /pricing✔ Fixed
  • /compare/tallybook✔ Fixed
  • /blog/invoice-apps-for-freelancers✔ Fixed
content/pricing.mdx@@ -19,3 +19,3 @@ ## Try it free- Start with a 14-day free trial.+ Start with a 30-day free trial.- Pro includes 3 team members.+ Pro includes 5 team members.

Your site, your call.

We propose. You approve. Nothing reaches your live site until you say so.

Marketing pages only

Checkout, logins and anything else you choose are off limits. Any change that strays outside the pages you allow is rejected.

You approve every change

Each change arrives as a pull request with its reasoning attached. Approve it, ask for changes, or close it.

Two models check each change

A second AI reviews every change against your facts, links, accessibility and scope before you see it.

We won't bury you

With two changes waiting on you, we skip the day. Pause us any time for a launch or a busy week.

You hit send

Outreach pitches and social posts arrive as drafts. Nothing goes out under your name without you.

It's all yours

Every page, tool and fix lives in your repo. Stop any month and keep the lot.

Agenciessend reports.We ship fixes.

SEO agencies are built around the monthly deck. Rankings up, a few recommendations, a call to walk through it. Then someone on your team has to do the work, if anyone does.

We think search should be done, not described. The fix should already be waiting for your approval when you read about it, with the reasoning attached and the site built.

And it should be checked afterwards. Every change gets a verdict, good or bad, so you can see what you're paying for, and we get sharper on your site every week.

“Fair dinkum” is Australian for genuine. No vanity charts, no invented wins, no 40-page audits. One honest change a day, and the receipts.

Team Dinkum06.10.26

One plan. A whole search team.

A writer, a technical SEO, an AI search specialist and an analyst checking every page. For less than any one of them.

DinkumMonth to month
$2,000per month, one site
~20
changes shipped a month
12
in-depth articles
50+
fixes to existing pages
40
AI prompts tracked weekly
Get a free site reviewNo contract. No setup fee. Keep everything.
Every month, done for you
  • Keyword map of your market
  • Up to 12 in-depth articles
  • Alternatives and vs pages
  • Free tools people search for
  • 50+ fixes and daily checks
  • Page two pushed to page one
  • Indexing checked on every page
  • Prices and claims kept true
  • AI answer tracking and fixes
  • Competitor watch
  • Directories and 5 outreach pitches
  • Social posts for every article
  • Alerts in Slack when things move
  • Weekly report and a monthly call
What we need from you

Your website on GitHub (not there yet? we'll migrate it for you), Search Console access, a Slack channel, and ten minutes a day to approve a change.

Questions.

Anything else, ask us when you request your site review.

What are AEO and GEO?

Answer engine optimisation and generative engine optimisation. Put simply: getting ChatGPT, Perplexity and Google's AI answers to know your business, describe it correctly and recommend it. We track a set of questions your customers ask those tools every week, and fix the pages they draw on.

Who is Dinkum for?

Any business that wants more customers from search: software, services, shops, agencies. If people look for what you sell on Google or ask an AI about it, we can help.

Is this software I have to learn?

No. Dinkum is a service. We do the work; you approve changes and read the updates in Slack. The dashboard is there whenever you want to look, and there's a call every month.

My site isn't on GitHub. Can we still work together?

Yes. We'll migrate your website into a GitHub repo for you, keeping every URL, redirect and page title so you don't lose the rankings you already have. Once it's moved, every change arrives for your approval like everyone else's.

Is this just AI writing blog posts?

Writing is a small part of it. Most days the best move is a fix: a title that isn't earning clicks, a page sitting at position 11, a link pointing at a redirect, a price that changed. Every change is chosen from your data, checked against your real facts, reviewed by a second model and measured afterwards.

How soon will I see results?

Shipped work in the first week. Search moves slower: a single change usually shows up in two to four weeks, and traffic compounds over months. The day-14 and day-28 checks show you which changes are pulling their weight along the way.

Could it break my site?

Every change has to build, look right on desktop and phone, stay inside your marketing pages and pass a second review before you see it. Then you approve it, or you don't.

Why “Dinkum”?

Fair dinkum is Australian for genuine. We wanted search work you can check: every change visible, every result measured.

See your first five changes.

Send us your site. We'll measure it the way we would on day one, check what AI tools say about you, and send back the first five changes we'd make. Free, and yours to keep, wherever your site lives today.

Or email mitch@flindev.com